Luxury Jewellery Brands in India

The Indian jewellery industry has witnessed a huge transformation in recent years and India is emerged as one of the most desirable market for luxury goods. Although India is still considered to be a low-income country, especially, when compared with China, Hong Kong and other peers, the country’s consumer market is vast and still growing.  The number of households’ earnings is significantly on rise, creating a solid base for luxury market and demand for Luxury Jewellery Brands in Delhi.  During the past few years, Jewellers in Delhi are trying their hands on luxury jewellery retail market which is expected to grow to 20-25 per cent in the coming years. Rise in income and brand consciousness among young Indians has further given a boost to the luxury jewellery retail industry in our country. Earlier, jewellery was considered to be an investment and was kept in safes and lockers. Today’s young generation love to show off branded diamond jewellery not only in wedding and parties, but also wear it on daily basis.

Luxury Jewellery Brands In Delhi

With the emergence of earning workforce, there is an increase in income and this will continue to spur luxury spending in India. Women now prefer to buy diamond jewellery which is light in weight, beautiful in look and can be worn on a regular basis. This trend has led to the increase in sales of diamond jewellery as it is not just beautiful but also lightweight and easy to wear. Another factor leading to the growth of luxury diamond jewellery is the rise in gold prices. It is gradually going too high in the market, causing customers to lean towards diamond jewels.  The local brands are also expanding their wings by investing more on creating innovative luxury jewellery brands and are also changing their joint venture partnership to increase their presence in the international market.  The past few years have been considered to be the years of retail innovation and it has widened the gates for national and international brands to solidify their position in the Indian market luring the customers with creativity and innovation.

The entry of luxury branded jewellery has created a new market which suits the needs of the upper middle class. All the leading national and international luxury jewellery brands have extensive knowledge related to Indian customs, style and physique and are therefore moulding their designs and styles of jewellery based on area, taste and preferences of the local people. Markets have upgraded their business-line, which is growing rapidly, especially for occasions like weddings or anniversaries as consumers are more inclined towards these classy pieces with high-ticket prices. Companies dealing in diamonds are following a new strategy of blending their products with Indian style traditional designs which gives a boost to sales and brand promotion.

Best Jewellers In Delhi

With the foreign brand making their way into Indian market, branded diamond jewellery is getting established and is making its own identity in the Indian market, creating a range of products from daily wear to light weight jewellery. Considering this increase in competition, Best Jewellers in Delhi are also converting and upgrading to class luxury retail.  Kanjimull Jewellers is the top name among the traditional jewellers in Delhi; this brand is known for its variety of high-end jewellery with meenakari work and gold jewels with self-designs. An emerging luxury jewellery brands like Gitanjali and Tanishq with many others are also venturing into the gem and jewellery retail sector.